Full-Service Interactive Marketing

We're experienced in developing integrated online campaigns that leverages an audiences' behavior to help retain customers or acquire new ones.

• Online Marketing Strategy Consultation

  Launching a web site does not mean you have an online marketing strategy. With more than 14 years of dedicated web marketing experience, combined with a background in sales promotion, advertising and public relations, DigitalDay is uniquely suited to help marketers translate overall business objectives to online marketing strategies.

  
  

  We'll work closely with your existing marketing and IT organizations, but one thing we've learned, over and over: While Ad agencies are good at advertising and IT organizations are good at programming, chances are they're limited in the ability to define, design, develop and maintain your web strategy.

• Promotional Micro-Sites

  We specialize in online contests, enter-to-win, retail coupon and sweepstakes promotions. We excel in creating interactive promotion sites that invite users to participate and register.

  
  

  We can create and embed a promotion within your current brand site, on Facebook or host it independently. We also provide full reporting so you can measure the metrics important to your business.

• Mobile Marketing

  The percentage of customers trying to reach your brand via mobile devices is growing exponentially. If your brand is not optimized for today's mobile environment, your customers will be frustrated.
  

  From simple fixes like optimizing your brand website for the mobile web to more complicated iPhone or Android apps, we can help you define a strategy and implement a tailored marketing solution.

• E-Mail Marketing

  With more than 10 years experience as a Silverpop Certified Partner, we create CAN SPAM compliant e-mail marketing campaigns that engage readers, encourage site traffic and remain consistent with our client's brand initiatives.

• Online Coupons

  Through our proprietary DD Online Coupon System, we provide our clients a cost-effective, branded, secure and easily customized coupon delivery option.

  
  

  Initially developed to eliminate the downloading of an Active-X file (annoyingly required by our competitors) and the high licensing costs of the national coupon systems, our coupon solution is used today by regional and national clients to generate trial, build loyalty and drive customer registration.

  
  

  The DD Online Coupon System can be seamlessly embedded in your brand website, hosted by us or served on a 3rd party (like Facebook). It also integrates into Silverpop and other enterprise-level email systems to provide an end-to-end personalized customer experience.

  
  

  And, of course, we provide full reporting services tailored to your needs and budget.

• Social Media Management

  Because of social media, your customers experience your online brand much differently today than just five years ago. Whether we leverage Facebook, LinkedIn, Twitter or any of the other myriads of social media choices, we can help shore up your social media strategy, execute unique tie-ins and even help manage day-to-day activities.

• Search Engine Marketing

  Every web asset we develop is done so with organic search-engine friendliness in mind. DigitalDay developed websites outperform competitors in SEO and we'll use our expertise in search engine marketing to get your site the visibility it deserves.

• Emerging Media

  We constantly analyze the latest new technologies and web assets for inclusion in customized campaigns. Our experience ranges from HTML 5 enhancements, to QR code integration, to iOS development, to augmented reality.

Design based on brand mission, sound strategy and consumer understanding is the key to success. Online efforts benefit from methodological design and inspired creativity to ensure an optimal user experience for any type of website.

• Marketing Websites

  Our custom creative executions are designed and developed to engage your customers while ensuring your brand's integrity online. Our extensive user interface experience helps us deliver creative that inspires individuals to act.

• Intranets and Extranets

  DigitalDay-created Intranets and Extranets enable you to optimally harness the five most valuable assets of companies: employees, customers, channel partners, vendors, and processes.

• Content Management Systems

  We can provide content management systems of varying complexities based on your needs, from custom applications to third-party software integration.

• E-Commerce Storefronts & Back-Ends

  We can help make it easy for your customers to do business with you and provide you with the tools to effectively manage and report your online business. As with everything we do, we start with a strategy and design that focuses on the user.

Search engine optimization may be just one part of an online marketing strategy, but it is a fundamental part. It's the baseline. If you are doing nothing else, search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic. We can help.

• Natural Search Engine Optimization

  We start with search engine friendly web design - a technique that enhances Natural Search Engine Optimization. This specialized technique involves designing and developing site code and content that complies to spider-based search engine techniques - or retrofitting existing sites to be "search engine friendly" - so that your website is returned prominently in the natural search results of spider-based search engines (such as Google).

• Paid Search Engine Placement

  Pay Per Click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your web site from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results. We employ a mix of automation and human strategy to successfully manage PPC campaigns.

We provide proprietary and third party e-commerce and technology solutions with the objective of making all the implementations seamless. Our user-interface expertise makes this technological solution a pleasant experience for all users.

• Content Management Systems

  With more than 11 years of content management experience, we can help fit the right Content Management System solution to your needs. We’ve branded and implemented several enterprise-wide CMS packages like Interwoven, Sitecore and Microsoft SharePoint as well as having developed custom CMS interfaces for specific areas of a web site. As a Sitecore http://www.sitecore.net/ trained and authorized partner, we can now provide the entire suite of Sitecore tools to meet single-site or enterprise-wide budgets and needs.

• CRM & Consumer Database Integration

  Capturing online data is crucial, not only for the ability to track and report ROI, but also to effectively target market to your customers. We can help you create happy, satisfied customers that will be loyal to your brand, through a variety of our customer relationship management (CRM) solutions.

• Extranets & Intranets

  We can help you lower your operating costs and promote better collaboration between clients, vendors and partners - even employees. We create extranets that safely permit key customers, suppliers and vendors to access relevant information 24x7.

• Storefronts & E-commerce

  Branded, custom storefronts or tie-ins to third-party e-commerce sites give your customers an alternative purchasing channel. DigitalDay designed storefronts are customer friendly and usable. Our e-commerce catalogs typically comprise of product catalog, shopping cart, payment system and the special features necessary to help you manage your online business.

• Managed Hosting

  We provide Complete Managed Hosting services, for small and large marketers, so you can focus on your business.