We brighten brands online.
We pride ourselves in being experts on the Web. Explore our portfolio to see what we've done - and what we can do for you. For more examples of our work, contact us for a personal presentation.
The PainAway laser website is responsively designed and developed, serving up optimized versions of the website to consumers based on what device
they are viewing it (mobile, tablet or desktop). Couple this with a full e-commerce storefront, the PainAway responsive website promotes this natural,
pain-relief laser technology device by providing easy-to-find, pertinent information to consumers while keeping sales conversion calls to action
front and center whether the user is on their phone, tablet or computer.
Online recipes, promotions, and eNewsletter marketing helps the Reynolds Kitchens website remain fresh each month. DigitalDay works
together with the Reynolds brand teams to provide a monthly Homepage content refresh, and eNewsletter that is deployed to over 600,000
consumers on a monthly basis, leveraging the Silverpop Engage platform. Silverpop allows us to provide invaluable tools such as Send
Time Optimization and Analytics Reporting.
DigitalDay collaborated with Premier Physician Services, an Emergency Medicine Physician Group that connects medical professionals and hospitals,
to create a redesigned web presence and effective recruitment tool. The site caters to the needs of both Physicians and Hospitals, providing relevant
information to both parties. DigitalDay provided a complete website redesign and mobile optimized site while leveraging the Sitecore Content
Management System platform.
Tastes Evil, But Isn't. This was the statement riceworks® planned to make with a bold new Facebook application. From scratch DigitalDay developed a series of
custom Facebook apps to record consumer "Snacking Confessions" and display the video while concealing the user's identity. For participating consumers are rewarded
with a coupon, powered by the DigitalDay Coupon Engine.
Clean and bright, the RyKrisp brand site (a Ralcorp brand) was designed and built to promote the newly-updated RyKrisp cracker brand, and relay
the nutritional aspects of the product. The site highlights product nutrition information, related recipes and included a free, online printable coupon at launch.
The Stuck at Prom Mobile site was launched to accompany and cater to the successful promotion's target audience: teens. Stuck at Prom is an annual scholarship contest that
asks prom-goers to make their apparel out of Duck Tape, and enter photos online for the chance to win college scholarships. The mobile version of the site provided an
easy way to view a dynamic gallery of all current entries, as well as the archive of entries from the last 10 years.
DigitalDay's Coupon System has gone to the dogs, in this case for Nylabone®, a national brand dog chew.
Nylabone chose the DigitalDay Coupon System to deliver its retail coupons to consumers because of it's ease of branded integration and its simple,
secure Click & Print features.
To promote Schwebel's bread (the largest bread company in Ohio), this contest leveraged their catchy jingle -- asking fans to create their own video versions of the jingle
and submit them online for the chance to win $10,000. The top 10 videos were then voted on by consumers, whose votes entered them in a sweepstakes
with the chance to win free bread for one year.
To encourage alternative uses for their craft-oriented line of colorful duct tape, Duck Brands worked with DigitalDay to develop this online
promotions where consumers submit photos of Halloween inspired creations for the opportunity to win cash prizes.
To support the online version of the Stick or Treat Duck Tape Promotion (where consumers are encourage to decorate a pumpkin with Duck Tape for the chance to win cash prizes),
a mobile version of the site was launched. Mobile visitors are able to view a dynamic gallery of this year's entries (sorting by region), and can access how-to videos and
other Halloween-inspired decorating tips.
After a proof-of-concept ecommerce initiative in 2008, Backyard Discovery , the
world's largest manufacturer of wooden swing sets, decided to jump into online
sales with a DigitalDay re-branded, Sitecore content-managed, SEO optimized
ecommerce website; email marketing support through Silverpop; and ongoing
online promotions to drive site traffic and sales.
To support its dealer network who sell and install premium wooden swing
sets, DigitalDay leveraged the architecture of the Backyard Discovery consumer
ecommerce website to create this "sister" lead generation website within the client's
Sitecore content management framework.
Shurtech, the makers of Frog Tape, needed a website that reflected the brand's
premium attributes. DigitalDay designed and developed this Sitecore content-
managed, interactive website and continues to support the brand through email
marketing and ongoing online promotions.
Caremail, a Shutech brand of environmentally friendly office products and
packaging, worked with DigitalDay to help position these unique products online.
Reynolds Laminating, a business unit of Reynolds Packaging Group, is a global
supplier of aluminum and metal laminating solutions. DigitalDay designed and
developed this B-to-B website to help the company generate leads globally through
well-positioned branding, international SEO techniques and lead-management
As the largest bread company in Ohio, Western Pennsylvania and Eastern Indiana,
The Schwebel Baking Company tapped DigitalDay to reinvigorate their online
presence with this interactive, Sitecore content-managed, brand site.
To help celebrate its 11th Anniversary of Stuck-at-Prom, a unique promotion
where high school students created prom outfits entirely made from Duck Tape,
DigitalDay integrated this promotion into the core brand site, managed the call for
entries and the online voting period.
To help kick off their social marketing program, DigitalDay set up Shearer's
Facebook Brand Page with an interactive welcome screen and an exclusive. Thank-You coupon for all new fans.
Duck Tape has a loyal on-line following, but its websites were out of date when DigitalDay won their online marketing business. To help create a more robust, interactive, brand-appropriate presence, DigitalDay developed a strategy to combine five stand-alone websites into one. The new Duck Tape website is also powered by Sitecore’s Content Management System so that content is always fresh and relevant.
General Information Services (GIS), one of the largest background screening companies in the US, picked DigitalDay to help them develop an online strategy for their direct-to-consumer products offered under BackgrounChecks.com. DigitalDay developed a segmented, search engine optimized site strategy and executed a complete new se-commerce site with a new brand, logo, and designs. This Microsoft MVC compliant site sets a new standard in the industry.
Just before Thanksgiving, Reynolds’ Customer Service is swamped with oven bag questions. To help consumers cook their turkeys perfectly, and minimize customer service calls, DigitalDay designed and developed this comprehensive oven bags cooking site from existing and new content.
To test market a new food supplement derived from cocoa powder, Mars, Inc. tapped DigitalDay to design and develop this “proof of concept” ecommerce website. This content-managed site is designed to educate and prompt health-conscious consumers to hit the buy now button.
To celebrate the launch of their new recycled aluminum foil, Reynolds Wrap worked with DigitalDay to help distribute rebate coupons for a free trial roll. On Earth Day, 2009 hundreds of thousands of consumer registered for the coupon and opted into the brand’s email.
To help build awareness and trial for their Florida Crystals brand of organic sugar, Domino Foods asked DigitalDay for help. We created a complete, turnkey online marketing program that ties into the brand’s allegiance with animal conservation. This ongoing promotion includes an email opt-in acquisition program, email newsletters and a unique Click & Print coupon microsite powered by DigitalDay’s Coupon Engine where consumers select the value of their coupon vs. a donation to the wildlife cause.
Pangea, a human resource software solution from GIS, leverages this landing page in its search engine marketing program to encourage targeted prospects to register for a free RFP template.
To help generate trial of their home delivery service in new markets, Schwan’s Food Service worked with DigitalDay to create a series of animated banner ads and this landing page with its special offer.
Cooks who use parchment paper are a special breed and Reynolds wanted to provide them with their own place on the web. Reynolds new Parchment Paper website filters the company’s recipe database to return parchment only results and provides a platform for their continual promotions and coupons.
Baco, a subsidiary of British company Wrap Films Systems Ltd, wanted to transform its dull business-to-business site into an engaging, consumer-facing online presence that featured recipes, product information, promotions, and more. DigitalDay was able to work from across the pond to redesign a website that needed as much of an aesthetic update as it needed a technical one.
When DigitalDay was tasked with redesigning the Reynolds Kitchens homepage, our main goal was to create innovative ways to highlight their products and promotions. We cleaned up the design, simplified the navigation and bumped up the imagery while keeping their ever-changing roster of recipes, kitchen tips and product information accessible. The result is a site that shines.
When Smucker's®, one of the most iconic brands in the country, needed a fresh new design for their homepage they turned to DigitalDay. The site builds off of the classic look and feel of the brand while keeping site navigation as easy as pie. The rotating Flash piece on the homepage is updated monthly to call out new promotions and recipes.
To supplement the redesign of the Reynolds® Handi-Vac® Vacuum Food Storage System packaging, DigitalDay updated the Handi-Vac microsite to be more user-friendly. The new updated web presence features rich media, product information, and more.
DigitalDay raised its hand to create a new web presence for TAAN, the Transworld Advertising Agency Network (of which DigitalDay is a member). The site was designed to bridge the social network and business association initiatives of the organization by mimicking the social and sharing nature of TAAN. This includes the members-only TAAN Member Extranet where agency principals freely blog and exchange ideas in private - the core culture of TAAN.
In addition to needing a site redesign, LasikPlus®, one of the nation's largest LASIK providers, needed an online advertising campaign to match its ambitious marketing plans. DigitalDay provided a site design, e-mail marketing blasts and rich media banner ads that were more consistent with the look and feel of the LasikPlus® brand.
DigitalDay designed and launched the new Backyard Leisure corporate consumer website in early May, helping the company aggregate its many swing set and backyard product brands under one umbrella site. Backyard Leisure, headquartered in Pittsburg, Kansas, is the largest swing set manufacturer in the country, with distribution through Wal-Mart, BJ's, Toys-R-Us and other major retailers nationwide.
In May we launched the new and improved Smithfield Foods Investor Relations website with our TAAN partner, Charleston | Orwig, a Milwaukee-based advertising and issues management agency. By leveraging best-in-class technologies and 3rd-party stockholder services, DigitalDay helped this Fortune 100 company drastically improve its online brand with a smart new look and full-service site.
Smucker's® needed a micro-site to relaunch its Simple Steps to a Better You Wellness program. The site accommodates an online workout log and nutrition tracker, a page of nutrition tips and a page for snack recipes. In addition to all of that, a special section is also featured, showcasing exercise tips from fitness expert, Denise Austin, with short video clips and a Denise Austin fitness consultation contest. Finally an interactive flash map outlining tour dates was developed to promote the Smucker's Simple Steps to a Better You Tour.
When local political candidate Bill Conte needed a website, he looked no further than DigitalDay. Bill wanted a unique website that set him apart from other candidates who use bland and uninspired templates. DigitalDay created a commanding web presence for Bill that took advantage of social networks for his grassroots campaign.
Creating an e-commerce site for My Brands meant pleasing both My Brands and their clients; many of the country's leading packaged goods manufacturers. The project was a monumental custom programming effort with a scope that encompassed a Customer Service Management application and an integrated warehouse application. We are still developing enhancements for the client-acclaimed site, which launched in March, 2008.
BestVAR, a value-added reseller of specialty technology products, needed to add an online store to their existing website. As a small business with a limited budget, they needed a quick and easy solution. DigitalDay integrated Google Checkout with the existing site, eliminating the need for custom development.
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