Our Latest News and Insights from the DigitalDay Break Blog

Stop Talking. Start Doing

Fri, 08 Jul 2011 08:24:39 +0000

Analysis Paralysis — we see it so often, specifically when it comes to launching online marketing initiatives. Sure, it’s important to minimize risks and that’s what a good process will help to do. But all risk can’t be eliminated. Fortunately, digital marketing allows you to test, react and adjust. We’ve always been a proponent of “Launch & Learn” because [...] more >>

SXSW 2011 – How to Use Web Personalization Without Being Creepy

Wed, 30 Mar 2011 17:07:00 +0000

Web personalization takes many forms today. Using information provided by users can improve the user experience by allowing companies to deliver more relevant content to that individual. But when does it cross the line from being useful and convenient, to being flat out creepy? From targeted Facebook advertising, to Foursquare restaurant suggestions to personalized web [...] more >>

SXSW 2011 – Augmented Reality for Marketers – 10 Cool Examples

Mon, 28 Mar 2011 19:16:39 +0000

Augmented reality: overlaying a digital experience on top of our real world. The panel on this topic consisted of two people: Lynne D. Johnson of R/GA and John Havens of Porter Novelli. According to Juniper research, the current global revenue for augmented reality (AR) is currently less than $2 million, but is projected to be [...] more >>

SXSW 2011 – A Discussion on Social Photo Sharing

Fri, 25 Mar 2011 12:55:35 +0000

Sam Odio, PM of Photos & Video at Facebook, and Yan-David Erlich, start up veteran behind mopho/Happiness Engines, led a “core conversation” about social photo sharing. Basically, we had circle time, sat in the round and talked about whatever came up about sharing photos online. Here's how our conversation went: Pictures are Emotional, Make [...] more >>

SXSW 2011 – App, Schmapp – Pointers for Moving from Web to App

Thu, 24 Mar 2011 13:04:42 +0000

Aaron Forth, from mint.com, shared his experience taking his financial planner web application and building a successful app that people actually use. Mint.com has seen huge user adoption for their app for iPhone, Android (and soon to be iPad). According to Forth, right now 67% are using the iPhone app, and 33% are on Android [...] more >>